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Century Old British Handcraft Bed Label SAVOIR Enters Lane Crawford


Enjoy a Pure Sleep Time On the England Cultural Heritage Made With The Most Natural Gentle Materials



15 MAY 2020 - SAVOIR, a bed brand with a century-old history, loved by celebrities and even European royal nobilities from all over the world has carried forward its British up class sleeping experience to the local gentry since landing in Hong Kong in 2015. This England brand has recently made a new move, this spring and summer, SAVOIR beds and mattress series will be stationed in three Lane Crawford department stores, including the Pacific Place Home Store, ifc mall and Times Square branches.


Since 1905, SAVOIR has provided the best night sleep for countless historical celebrities, including Sir Winston Churchill, Italian opera master Giacomo Puccini, Hollywood movie icon Marilyn Monroe, British comedian Charlie Chaplin and so on. The story of Savoir began more than a century ago, famous theatre producer Richard D'Oyly Carte opened the most forward-looking hotel in London at that time -The Savoy Hotel. Savoy Hotel was equipped with the most advanced facilities, every aristocrat in town, including members of the royal family, would hope to lay their head to experience the charm of the hotel. Guests were marvelled at the en suite bathrooms with hot and cold running water, the electric lighting and the "luxurious ascending rooms" - now more commonly known as lifts. And the famous Savoir's Nº 2 classic bed was specially commissioned for the Savoy hotel.




SAVOIR has always been known for its high-quality European traditional craftsmanship. The brand is meticulous in the selection of materials and every bed is constructed by experienced artisans, each bed is a masterpiece that is carefully treated and carved like an artwork.

In addition to maintaining the traditional craftsmanship, SAVOIR spares no efforts to promote creative arts by co-operating with different artists from over the world from time-to-time. Good news to the Hong Kong shopper, some of the designer beds will be featured in Lane Crawford soon. Designed by Award-winning interior designer Nicole Fuller, STELLA bed eloquently combines geometric pattern with sumptuous teddy mohair, exuding a faint feminine charm; VIRGINIA bed designed by European designer Virginia White is most suitable for minimalistic style homes. Sharp contour with clean straight lines delivers a contemporary yet elegant mood, the slim bed frame will not occupy too much space in the bedroom, which makes it ideal for many types of home in Hong Kong; engaging with Nordic-style minimalism, IAN by Savoir Beds captures an effortlessly clean design with neat lines and modern proportions. Designed by Christophe Delcourt, a French furniture manufacturer with a modernist edge, this bed’s simple, slender presence only enhances its comfortable, welcoming feel.




Other than the fascinating bed design, the handmade box spring mattress and bed frame are the true soul of SAVOIR. Only completed by the same bedmaker from the beginning to the end, Nº1 and Nº2 are the most delicate beds among the four basic bed models from Nº1 to Nº4. The bed will be signed off by the bedmaker once it is completed, just to ensure that the mattress is perfect. Unlike the mechanized bed-making factories, SAVOIR's workshop in London does not have any heavy mechanical sounds, but only soft music and light breathing sound from the skilled artisans in order to implant the most pleasant energy into the product, so that all users can enjoy a good night sleep brought by SAVOIR in the calmest state of mind.




High-quality materials are the basics to ultimate comfort. SAVOIR beds are plump with layer upon layer of the very finest natural materials such as hand laid horsetail, cotton and lambs wool encase tall contour-hugging pocket springs. Coiled into millions of tiny curls, horsetail is the ultimate natural spring for mattress. It cushions and supports every contour of the body whilst you sleep. Like wool it is naturally hollow, helping to wick away moisture and regulate temperature. The seven and a half turn pocket springs are home-made at SAVOIR bedworks to different tensions. Each one is encased in soft calico, covered with a jute fabric before generous quantities of premium horsetail and a layer of cotton is added, so that the springs are closely connected to each other but also be able to move independently. SAVOIR follows the old-fashioned sawing technique of hand slipping, using a semi-circular needle to hand stitch the mattress closed, to ensure that each bed can hold more filler. The hardwood beech frame for the Nº1 is tailor-made for a specific client. Measured, cut and sanded to perfection, showcasing the grain of the wood and the beautifully hand-cut dovetail joints. Take Nº1 as an example, from the beginning to complete, it takes at least 120 hours of production time, sleeping on such a sculpted bed is simply the ultimate luxury enjoyment.




From soft to double extra firm, there are five tension options for users to choose from and both sides of the double bed can also be composed by distinctive hardness, to meet various needs of different households. It is worth mentioning that the SAVOIR bespoke service allows shopper to adjust the bed design, colour, materials and fabric used according to their home style to create a bed which suits them the best.


ABOUT NOBLESSE LIFESTYLE GROUP LIMITED


Founded by Mr. Brandon Chau in 2012, with the vision to provide its customers with the most exquisite bespoke handcrafted bedding products, Noblesse Group is the sole distributor of some of the finest mattress brands from the UK – Vispring Luxury Beds and Savoir Beds London, as well as the best quality beddings and home decoration accessories from Switzerland – Dauny, and Italy – Quagliotti.


SALES POINT


Lane Crawford – Pacific Place Home Store

Level One, 88 Queensway, Admiralty


Lane Crawford - ifc Mall

Podium 3, 8 Finance Street, Central


Lane Crawford - Times Square (Coming Soon)

1 Matheson Street, Causeway Bay


Savoir Beds and Luxury Bed Studio

Shop 2, G/F, Horizon Plaza, 2 Lee Wing Street, Ap Lei Chau


Vispring Luxury Beds

51C, Wong Nai Chung Road, Happy Valley